🎬    Tru Videos

we are here

16295 S Tamiami Trail #269
Fort Myers FL 33908
United States
image-here
image-here
Solution Development

Mindshare

Problem

CRMs are made for too much

Highlight

A specific app for a specific marketplace

Creation Date

2018

Public Access
See live
image-here

Introducing Mindshare: The CRM for the Technology Sales Channel

Mindshare is a purpose-built CRM designed specifically for managing relationships within the technology sales channel, particularly for companies that operate with large technology resellers such as CDW. Unlike traditional CRMs, which focus on client nurturing and direct sales funnels, Mindshare is uniquely adapted to manage the relationship between manufacturers and reseller representatives.

Key Functionalities

  • Reseller Data Integration: Mindshare connects directly to the output data provided by resellers, including Open Quote Reports, Sales Out Reports, and PC5 Reports.
  • Channel-Specific Sales Cycle: Mindshare facilitates a reseller-focused nurturing process, involving post-sale discounts, rep incentives, pre-shipment of products, attachable product suggestions, and RMA/returns management.
  • Automated Quote Responses: Mindshare automates quote follow-ups to keep the brand top of mind with reseller reps, fostering long-term engagement and product sales.
  • Mindshare Management for Brand Preference: The platform encourages reseller reps to prefer and promote products managed through Mindshare by offering a seamless, easy-to-use experience that builds rep loyalty and product familiarity.

Mindshare redefines CRM by focusing on the technology sales channel and nurturing reseller rep relationships, creating a more efficient, automated sales process for manufacturers looking to increase their product visibility and sales through trusted reseller partnerships.

CRM platform demonstration
Reseller data integration overview

Solution & Result

Mindshare transforms the traditional CRM model by prioritizing the management of relationships with reseller representatives. By integrating with reseller data outputs like Open Quote Reports and Sales Out Reports, the platform automates key processes, such as quote responses and product suggestions, to maintain mindshare with reseller reps.

The result is a more engaged reseller base that is motivated to recommend products managed through Mindshare. This enhances product visibility and sales while reducing administrative burdens, enabling manufacturers to foster long-term relationships with reseller reps and maintain a competitive edge in the market.