Transparency is Innovation We Innovate
We are not going to save your data. Your invite will be sent once your place comes up in the queue
What is a Tru Innovation?
We provide transparency to retail ecommerce in a way no one else has, by closing the information gap and allowing consumers to decide if profit is equal to value. A few ways -
YOU CAN'T GET YOUR DATA BACK
We Offer Real Solutions to the Data Gap
You can get your data back, but we can arm you with similar data making the conversation balanced!
- Know who you're buying from and what exactly you are paying for
- Publically available data presented in real time, not hidden in some archive
- Opportunitites for consumers to define the products that they want instead of accepting what they're offered
Explore Our Data Philosophy
Users and individual data privacy are our primary concern
Unique Data Analysis
We specialze in understand builds and specs while constantly sourcing the latest cost information
Thought Leadership
We offer a unique solution to high prices consumers are facing, by treating data as a currency we can balance the books
Transparent Data Use
We naturally collect a lot of data in the ecommerces space, the difference is that we give users control
Business Intelligence
Leveraging connections with some of the largetst distributors and production chains gives us unique insights
A Novel Idea
We believe that everyone deserves the basic respect of knowing what they pay for and decide themseleves if it is a good value.
Check Some Of Our Recent Work.
TruNeighbor
Vote-driven HOA management, no more overzealous boards—just a community making decisions for itself.
Professor Brainstorm
Collectible Card Game Battler set in our IP World of Aura - made from the ground up to encourage spelling skills and learning
TruPrice
Our flagship product that helps customers get to the basis of value, save money, and feel the best about the money they spend.
TruPrice IT
Our own brand of components, transparently sourced and priced, the blueprint for the future of commerce.
TextTru
Our Tru AI embedded into an LLM you can text whenever you like, no need to have high-speed data access or login to anything.
Mainstreet Prime
Ecommerce service level, local impact
ITTC
Our patented enterprise-level technology management and resale platform, complete visibility to all deployed and stored assets.
KrateLyfe
A value-driven customer incentive platform—trade in your loyalty points from one brand to another.
GamerBets
Completely transparent betting platform for video and recreational games, with third-party video officiating.
Our Case Studies
We've studied the future of pricing in depth
"The era of opaque pricing is coming to an end. Informed consumers, empowered by transparency, will drive a revolution in commerce, where the true value of a product is measured not by what it costs, but by the fairness of how its price is built."
of US Consumers are becoming more conscious of price transparency and citing a willingness to switch brands
“Market penetration. The aim of this strategy is to increase sales of existing products or services on existing markets, and thus to increase your market share.”
Increase in offline purchases versus control group.
“Business growth is a point a business reaches where it expands and requires more avenues to generate a profit. This can happen when a company increases revenue.”
Increase in offline purchases versus control group.
“Business growth is a point a business reaches where it expands and requires more avenues to generate a profit. This can happen when a company increases revenue.”
Increase in offline purchases versus control group.
“Business growth is a point a business reaches where it expands and requires more avenues to generate a profit. This can happen when a company increases revenue.”
Increase in offline purchases versus control group.
“Business growth is a point a business reaches where it expands and requires more avenues to generate a profit. This can happen when a company increases revenue.”
Increase in offline purchases versus control group.
“Business growth is a point a business reaches where it expands and requires more avenues to generate a profit. This can happen when a company increases revenue.”
Increase in offline purchases versus control group.
“Market penetration. The aim of this strategy is to increase sales of existing products or services on existing markets, and thus to increase your market share.”
Increase in offline purchases versus control group.
“Business growth is a point a business reaches where it expands and requires more avenues to generate a profit. This can happen when a company increases revenue.”
Increase in offline purchases versus control group.
“Business growth is a point a business reaches where it expands and requires more avenues to generate a profit. This can happen when a company increases revenue.”
Increase in offline purchases versus control group.
“Business growth is a point a business reaches where it expands and requires more avenues to generate a profit. This can happen when a company increases revenue.”
Increase in offline purchases versus control group.
“Business growth is a point a business reaches where it expands and requires more avenues to generate a profit. This can happen when a company increases revenue.”
Increase in offline purchases versus control group.
Key Benefits
Get a complete
picture behind
the prices
